Autopoiesis in Disneyland: reassuring consumers via autopoietic brand management.

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

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Year of publication:	1999
Authors:	Keane, John F. ; Taylor, W. Andrew ; Trueman, Myfanwy ; Wright, Gillian H.
Publisher:	World Advertising Research Center Ltd.
Subject:	Product management \| Brand image \| System theory

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Type of publication:	Article
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009454995