AVALIAÇÃO DE ESTRATÉGIAS DE DESENVOLVIMENTO ECONÔMICO E SOCIAL POR MEIO DA IMPLANTAÇÃO DE CADEIAS PRODUTIVAS DE FRUTICULTURA NO ESPÍRITO SANTO

In the recent years we have observed a strong movement to provide alternatives for innovative economic development, to considerproblems relating to poverty and income generation. The study of the productive chain of fruits in the northern region of the state ofEspirito Santo, Brazil, seeks to understand the ways of interaction among economic social, and political agents as well as external forcesthat interfere in the production, processing and marketing of juices and pulps of fruits. This work is characterized as an exploratory oneand its methods of data collection are the document analysis, semi-structured interviews, and observation. Results demonstrate innovativestrategies for implementation of the chain of fruit production aiming to ensure the diversification of products marketed by the farmer andthe dilution of risk consequences of businesses. Through diversification of crops and commercial transactions assured in the form ofcontracts established between cooperatives and processing companies, it promotes a new model of economic and social development inthe productive chain, whose base was launched in the region, and with expectations for expansion in the format and scope of the chain.