Avatar-mediated experience in the metaverse : the impact of avatar realism on user-avatar relationship
Do Yuon Kim, Ha Kyung Lee, Kyunghwa Chung
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Do Yuon ; Lee, Ha Kyung ; Chung, Kyunghwa |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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| Subject: | Avatar realism | Metaverse | Psychological distance | Social presence | User-avatar relationship | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303392