Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms
Naeem Akhtar, Zahid Hameed, Tahir Islam, Manoj Kumar Pant, Anshuman Sharma, Raouf Ahmad Rather, Aleksandra Kuzior
| Year of publication: |
2024
|
|---|---|
| Authors: | Akhtar, Nadeem ; Hameed, Zahid ; Islam, Tahir ; Pant, Manoj Kumar ; Sharma, Anshuman ; Rather, Raouf Ahmad ; Kuzior, Aleksandra |
| Subject: | Behavioral engagement | Informational social influence | Normative social influence | Perceived interactivity | Source credibility | Virtual influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Virtuelle Realität | Virtual reality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103742 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085051