Avoiding attention : the impact of embarrassment on preference for low-saturation design
Xiadan Zhang, Jie Wang, Xiushuang Gong, Siqi Cheng
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Xiadan ; Wang, Jie ; Gong, Xiushuang ; Cheng, Siqi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 114900, p. 1-12
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| Subject: | Experiment | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015149289