Avoiding bias and fallacy in survey research : a behavioral multilevel approach
Year of publication: |
2019
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Authors: | Ketokivi, Mikko |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 65.2019, 4, p. 380-402
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Subject: | fallacy | measurement | multilevel factor analysis | respondent bias | survey research | Befragung | Interview | Systematischer Fehler | Bias | Faktorenanalyse | Factor analysis | Marktforschung | Market research | Messung | Measurement |
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