Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Stephen Gould and Rania W. Semaan
| Year of publication: |
2014
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|---|---|
| Authors: | Gould, Stephen J. ; Semaan, Rania W. |
| Other Persons: | Gurrieri, Lauren (reviewed) ; Previte, Josephine (reviewed) ; Brace-Govan, Jan (reviewed) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 4, p. 520-531
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| Subject: | critical macromarketing | social marketing | obesity | breastfeeding | post-feminism | Marketingtheorie | Marketing theory | Social Marketing | Social marketing | Gesundheit | Health | Körpergewicht | Body weight |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467237