Avon in Brazil : direct selling and economic empowerment
Helen Cha, Polly Cline, Lilly Liu, Carrie Meek, and Michelle Villagomez
Year of publication: |
2007
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Authors: | Cha, Helen ; Cline, Polly ; Liu, Lilly ; Meek, Carrie ; Villagomez, Michelle |
Published in: |
Global corporate citizenship. - Evanston, Ill : Northwestern Univ, Press [u.a.], ISBN 978-0-8101-2383-0. - 2007, p. 89-96
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Subject: | Avon Products Incorporated <New York, NY> | Kosmetikindustrie | Cosmetics industry | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Zielgruppe | Target group | Direktmarketing | Direct marketing | Brasilien | Brazil |
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