//-->
Institution-Based Trust in Interorganizational Exchange Relationships : The Role of Online B2B Marketplaces on Trust Formation
Pavlou, Paul A., (2016)
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao, (2024)
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin, (2021)
B2B [B to B] and beyond : new business models built on trust
DeMaio, Harry B., (2001)