B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Mari Juntunen, Elvira Ismagliova, Eeva-Liisa Oikarinen
| Year of publication: |
2020
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|---|---|
| Authors: | Juntunen, Mari ; Ismagiliova, Elvira ; Oikarinen, Eeva-Liisa |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 630-641
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| Subject: | B2B advertising | digital content marketing | social media marketing | brand management | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012291402