B2B communication strategy : introducing a new multifunctional application for the waste management industry
Jaroslav Svetlik, Igor Lastuvka
| Year of publication: |
2022
|
|---|---|
| Authors: | Svetlik, Jaroslav ; Lastuvka, Igor |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 159-171
|
| Subject: | app | B2B communication | digitalization | influencer marketing | innovation | relationship marketing | social media | waste sustainability | Social Web | Social web | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Abfallwirtschaft | Waste management | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Influencer |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.3-014 [DOI] hdl:11159/12845 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013491039