B2B customer referencing in a community of practice context : conceptualizing legitimating mechanisms in the health technology sector
Josefin Wiik, Nikolina Koporcic, Stefan Markovic, Leena Aarikka-Stenroos
| Year of publication: |
2025
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|---|---|
| Authors: | Wiik, Josefin ; Koporcic, Nikolina ; Markovic, Stefan ; Aarikka-Stenroos, Leena |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 127.2025, p. 29-43
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| Subject: | Business-to-business marketing | Community of practice | Customer referencing | Health technology sector | Legitimacy | B-to-B-Marketing | Gesundheitswesen | Health care system | Arbeitsgruppe | Team | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015431690