B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Giacomo Marzi, Anna Marrucci, Donata Vianelli, Cristiano Ciappei
| Year of publication: |
2023
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|---|---|
| Authors: | Marzi, Giacomo ; Marrucci, Anna ; Vianelli, Donata ; Ciappei, Cristiano |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 80-93
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| Subject: | B2B | fsQCA | Multisided platforms | Sourcing process | Supply chain digitalisation | Two-sided platforms | Digitale Plattform | Digital platform | Lieferkette | Supply chain | KMU | SME | Lieferantenmanagement | Supplier relationship management | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Großunternehmen | Large firm | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433452