B2B e-marketplace : an e-marketing framework for B2B commerce
Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston and Vincent Lui
| Year of publication: |
2010
|
|---|---|
| Authors: | Chong, Woon Kian ; Shafaghi, Mathew ; Woollaston, Christopher ; Lui, Vincent |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 310-329
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Informationstechnik | Information technology | Wettbewerbsvorteil | Competitive advantage | KMU | SME | China | Malaysia | Singapur | Singapore |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003989429