B2B informal networking influences on relational outcomes in emerging and developed nations : a multiregional empirical study
Year of publication: |
2024
|
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Authors: | Barry, James M. ; Graça, Sandra Simas ; Maskara, Pankaj Kumar ; Benjamin, Ramina W. |
Subject: | B2B | Commitment | Exchange performance | Favor reciprocity | Guanxi | Informal networks | Trust | Wasta | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Austauschtheorie | Social exchange theory | China |
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