B2B informal networking influences on relational outcomes in emerging and developed nations : a multiregional empirical study
Year of publication: |
2024
|
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Authors: | Barry, James M. ; Graça, Sandra Simas ; Maskara, Pankaj Kumar ; Benjamin, Ramina W. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 7, p. 1419-1432
|
Subject: | B2B | Commitment | Exchange performance | Favor reciprocity | Guanxi | Informal networks | Trust | Wasta | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Austauschtheorie | Social exchange theory | China |
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