B2B interactions at trade fairs and relationship quality : a conceptual approach
Maria Sarmento, Cláudia Simões and Minoo Farhangmehr
| Year of publication: |
2014
|
|---|---|
| Authors: | Sarmento, Maria ; Simões, Cláudia ; Farhangmehr, Minoo |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 167-189
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Messebeteiligung | Trade fair participation | Soziale Beziehungen | Social relations | Messe | Trade fair | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413789