B2B market segmentation : an analysis of current practices and their implications
Roberto Mora Cortez, Ann Højbjerg Clarke, Per Vagn Freytag
| Year of publication: |
2025
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|---|---|
| Authors: | Mora Cortez, Roberto ; Clarke, Ann Højbjerg ; Freytag, Per V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115144, p. 1-15
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| Subject: | B2B markets | Marketing practices | Marketing strategy | Segmentation | Targeting | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015395493