B2B marketing strategies in healthcare management : intellectual structure and research trends
João J. Ferreira, Pedro M. Veiga, Cristina I. Fernandes and Sascha Kraus
| Year of publication: |
2022
|
|---|---|
| Authors: | Ferreira, João J. M. ; Veiga, Pedro Mota ; Fernandes, Cristina I. ; Kraus, Sascha |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 8, p. 1580-1593
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| Subject: | B2B | B2B marketing | B2B strategy | Bibliometrics | Health-care sector | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0339 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401796