B2B-Online-Marketing und Social Media : Ein Praxisleitfaden

von Ralf T. Kreutzer, Andrea Rumler, Benjamin Wille-Baumkauff

Charakterisierung von B2B-Märkten -- Instrumente des Online-Marketings.-Social-Media-Marketing -- Mobile Anwendungen des Online-Marketings -- Trends im Online-Marketing -- Rechtliche Rahmenbedingungen des Online-Marketings.

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Year of publication:	2015
Authors:	Kreutzer, Ralf T.
Other Persons:	Rumler, Andrea (contributor) ; Wille-Baumkauff, Benjamin (contributor)
Publisher:	Wiesbaden : Springer Gabler
Subject:	B-to-B-Marketing \| Business-to-business marketing \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Website \| Telekommunikationsrecht \| Telecommunications law \| Medienrecht \| Media law \| Deutschland \| Germany \| Business-to-Business-Marketing \| Soziale Software
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXVI, 279 S. 148 Abb, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	German
Notes:	Charakterisierung von B2B-MärktenInstrumente des Online-Marketings.-Social-Media-Marketing -- Mobile Anwendungen des Online-Marketings -- Trends im Online-Marketing -- Rechtliche Rahmenbedingungen des Online-Marketings.
ISBN:	978-3-658-04695-8 ; 978-3-658-04694-1
Other identifiers:	10.1007/978-3-658-04695-8 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014021323