B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Darren Andrew Coleman; Leslie de Chernatony; George Christodoulides
| Year of publication: |
2015
|
|---|---|
| Authors: | Coleman, Darren Andrew ; De Chernatony, Leslie ; Christodoulides, George |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 7/8, p. 1139-1162
|
| Subject: | Brand equity | Branding | Brand management | Brands | Brand identity | Brand experiences | Markenführung | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Großbritannien | United Kingdom | Markenartikel | Brand | IT-Dienstleister | IT service provider |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338809