B2B service brand identity: Scale development and validation
| Year of publication: |
2011
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|---|---|
| Authors: | Coleman, Darren ; de Chernatony, Leslie ; Christodoulides, George |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 7, p. 1063-1072
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