B2B service innovation and global industrial service management

Mumin Dayan, Nelson Oly Ndubisi

Year of publication:	2020
Authors:	Dayan, Mumin ; Ndubisi, Nelson Oly
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 140-142
Subject:	Service innovation \| Global industrial service management \| Industrial marketing \| b2b marketing relationships \| B-to-B-Marketing \| Business-to-business marketing \| Dienstleistungsmanagement \| Service management \| Lieferantenmanagement \| Supplier relationship management \| Innovation \| Leistungsbündel \| Bundling strategy \| Industrie \| Manufacturing industries \| Dienstleistungsmarketing \| Services marketing \| Unternehmensdienstleistung \| Business services \| Dienstleistungsinnovation \| Innovationsmanagement \| Innovation management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.indmarman.2019.08.006 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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