B2B technology adoption in customer driven supply chains
Anthony K. Asare (Department of Marketing, Quinnipiac University, Hamden, Connecticut, USA), Thomas G. Brashear-Alejandro (Department of Marketing, University of Massachusetts Amherst, Amherst, Massachusetts, USA) and Jun Kang (Business School, Hunan University, Changsha, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Asare, Anthony K. ; Brashear-Alejandro, Thomas ; Kang, Jun |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 1, p. 1-12
|
| Subject: | Technology adoption | Business to business technology | Inter-firm technology | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Innovationsakzeptanz | Innovation adoption | B-to-B-Marketing | Business-to-business marketing | Innovationsdiffusion | Innovation diffusion | Technischer Fortschritt | Technological change | Technologiewahl | Technology choice | Innovationsmanagement | Innovation management | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2015-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539305