B2C e-commerce in Malaysia : perceived characteristics of innovating and trust perspective
Year of publication: |
2009
|
---|---|
Authors: | Poong, Yew Siang ; Uchenna Cyril Eze ; Talha, Mohammad |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 7.2009, 4, p. 392-427
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Malaysia |
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