B2C market : development of a CRM scale
Year of publication: |
2014
|
---|---|
Authors: | Demo, Gisela |
Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 85-95
|
Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Einkaufsverhalten | Shopping behaviour | USA | United States |
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