B2C market : development of a CRM scale
Gisela Demo
| Year of publication: |
2014
|
|---|---|
| Authors: | Demo, Gisela |
| Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 85-95
|
| Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Einkaufsverhalten | Shopping behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241435