B2C social media value gap-model : a study of the Dutch online retailing
Year of publication: |
2015
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Authors: | Constantinides, Efthymios ; Schepers, Lonieke ; Vries, Sjoerd de |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2015, 3, p. 179-193
|
Subject: | social media | value gap | B2C | online marketing | digital marketing | retailing | Niederlande | Netherlands | Online-Marketing | Internet marketing | Social Web | Social web | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
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