Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
Year of publication: |
2024
|
---|---|
Authors: | Chanda, Ruby ; Islam, Tajamul |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2327131, p. 1-17
|
Subject: | Over The Top (OTT) | baby boomers | customer experience | technology adoption | customer expectations | qualitative | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Ältere Menschen | Elderly people |
-
The role of the customer contact person's age in service encounters
Wägar, Karolina, (2010)
-
Integration von seniorenspezifischen Anforderungen in die Kundenansprache
Knob, Alexandra, (2008)
-
55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido, (2006)
- More ...
-
New niche : the ageless market
Chanda, Ruby, (2023)
-
Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers
Islam, Tajamul, (2019)
-
Effect of religiosity on ecologically conscious consumption behaviour
Islam, Tajamul, (2016)
- More ...