Back to the future : progress and trends in hotel loyalty marketing
Year of publication: |
2016
|
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Authors: | Tanford, Sarah ; Shoemaker, Stowe ; Dinca, Alexandra |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 1937-1967
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Subject: | Marketing | Brand loyalty | Commitment | Hotel management | Customer loyalty | Loyalty schemes | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Markentreue | Markenführung | Brand management | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction |
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