Back to the table : how omnichannel social media marketing returns customers to restaurant locations
Chompoonut Suttikun and Patcharaporn Mahasuweerachai and William Hamilton Bicksler
| Year of publication: |
2025
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|---|---|
| Authors: | Suttikun Chompoonut ; Patcharaporn Mahasuweerachai ; Bicksler, William Hamilton |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 37.2025, 3, p. 956-975
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| Subject: | Omnichannel | Perceived value | Restaurants | Social media marketing activities | Trust | Online-Marketing | Internet marketing | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Vertrauen | Confidence | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-06-2024-0829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210289