Back to the table : how omnichannel social media marketing returns customers to restaurant locations
Chompoonut Suttikun and Patcharaporn Mahasuweerachai and William Hamilton Bicksler
| Year of publication: |
2025
|
|---|---|
| Authors: | Suttikun Chompoonut ; Patcharaporn Mahasuweerachai ; Bicksler, William Hamilton |
| Subject: | Omnichannel | Perceived value | Restaurants | Social media marketing activities | Trust | Online-Marketing | Internet marketing | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Vertrauen | Confidence | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-06-2024-0829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210289