Background noise? : TV advertising affects real-time investor behavior
Year of publication: |
2022
|
---|---|
Authors: | Liaukonytė, Jūra ; Žaldokas, Alminas |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 4, p. 2465-2484
|
Subject: | advertising | limited attention | retail investors | Robinhood | SEC EDGAR | Werbung | Advertising | Anlageverhalten | Behavioural finance | Werbewirkung | Advertising effects |
-
Hüsser, Andreas, (2014)
-
Werbewirkung bei Investmentfonds : Überlegungen auf Basis der Behavioral Finance-Forschung
Jordan, Jenny, (2001)
-
What Do Investors Learn from Advertisements?
Cox, Ruben, (2018)
- More ...
-
Liaukonytė, Jūra, (2023)
-
Lelkes, Yphtach, (2023)
-
Bronnenberg, Bart J., (2023)
- More ...