The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Hannah Soobin Lee and David A. Griffith
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Hannah S. ; Griffith, David A. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 2, p. 22-37
|
| Subject: | country-based interaction orientation | international marketing strategy adaptation | standardization | profit growth | multinational corporations | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X18819757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060696