Bank and Product Selection: Hong Kong

Examines an empirical study by questionnaire survey to determine the importance of selected patronage factors used by 106 Hong Kong consumers in choosing domestic and foreign banks. Although Hong Kong consumers use domestic banks more, they perceive the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results.

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Year of publication:	1992
Authors:	Kaynak, Erdener ; Kucukemiroglu, Orsay
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 10.1992, 1, p. 3-16
Publisher:	MCB UP Ltd
Subject:	Banks \| Customer profiling \| Customer Satisfaction \| Customer surveys \| Hong Kong

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02652329210007858 [DOI]
Source:	Other ZBW resources

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