Bank selection process and market segmentation : evidence from Indian exporting SMEs
Year of publication: |
June 2015
|
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Authors: | Kaur, Manpreet |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 19.2015, 2, p. 79-88
|
Subject: | Bank Selection Criteria | Market Segmentation | SMEs | Exports | Cluster Analysis | KMU | SME | Bank | Indien | India | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Export | Clusteranalyse | Cluster analysis | Internationales Marketing | International marketing |
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