Banking on a sharper image?

States that there are concerns within the banking industry that its image may be confused, which raises the question, by what criteria do the stakeholders perceive their banks and, consequently, how can banks establish programmes to develop their image? Concludes that Britons are largely satisfied with the performance of banks, and are less antagonistic than the media indicate.

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Year of publication:	1997
Authors:	Liew, Jeffrey
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 2.1997, 2, p. 76-86
Publisher:	MCB UP Ltd
Subject:	Banking \| Communications \| Corporate image \| Stakeholders

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb046537 [DOI]
Source:	Other ZBW resources

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