Bankmarketing : eine Abhandlung unter besonderer Berücksichtigung des Marketings in der Planung
von Jürg Regli
| Year of publication: |
1988 ; 2. Aufl
|
|---|---|
| Authors: | Regli, Jürg |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Bankmarketing | Bank marketing | Bankwirtschaft | Economics of banking | Theorie | Theory | Schweiz | Switzerland |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 229 S. : graph. Darst graph. Darst. |
|---|---|
| Series: | Bankwirtschaftliche Forschungen. - Bern : Haupt, ZDB-ID 1001550-4. - Vol. 94 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Zürich, Univ., Diss |
| ISBN: | 3-258-03910-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000762270