Barrier analysis for channel synchronisation and implementation of omni channel supply chain strategy meeting customer preferences
Year of publication: |
2022
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Authors: | Niranjan, T. ; Parthiban, P. |
Published in: |
International journal of six sigma and competitive advantage : IJSSCA. - Genève : Inderscience Enterprises, ISSN 1479-2753, ZDB-ID 2205081-4. - Vol. 14.2022, 1, p. 138-151
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Subject: | omni channel | structural equation modelling | SEM | supply chain | barriers | strategy | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Strukturgleichungsmodell | Structural equation model | Lieferantenmanagement | Supplier relationship management |
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