Basic marketing : a managerial approach
E. Jerome McCarthy ; William D. Perreault, Jr.
| Year of publication: |
1984 ; 8. ed
|
|---|---|
| Authors: | MacCarthy, Edmund Jerome ; Perreault, William D. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Extent: | XVII, 841 S. : Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | MacCarthy, Edmund Jerome Glossary S. 807 - 823 |
| ISBN: | 0-256-03019-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000695596