Basic marketing: a managerial approach
E. Jerome McCarthy
| Year of publication: |
1975 ; 5. ed.
|
|---|---|
| Authors: | McCarthy, Edmund Jerome ; MacCarthy, Edmund Jerome |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Marktforschung | Absatz | Absatzweg | Absatztechnik | Verbraucher | Absatzpolitik | Preisgestaltung | Handel | Produktgestaltung | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | XVI, 694 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-01567-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000557625