Basic marketing : a managerial approach
E. Jerome McCarthy
| Year of publication: |
1968 ; 3. ed
|
|---|---|
| Authors: | McCarthy, Edmund Jerome |
| Publisher: |
Homewood/Ill. : Irwin Nobleton/Ont. : Irwin-Dorsey |
| Subject: | Betriebsfertigung | Marktforschung | Absatz | Absatztechnik | Verbraucher | Absatzpolitik | Preisgestaltung | Handel | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | XXVI, 755 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002413673