Basic marketing : a managerial approach
E. Jerome McCarthy
| Year of publication: |
1962 ; [7. print]
|
|---|---|
| Authors: | McCarthy, Edmund Jerome |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Hand- und Lehrbücher, Nachschlagewerke | Absatz | Produkt | Handel | Preis |
| Extent: | XIII, 770 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621465