Basic marketing : a marketing strategy planning approach
William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
| Year of publication: |
2009 ; 17. ed., internat. ed
|
|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | [ca. 415 Bl.] in getr. Zählung Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index 0910 |
| ISBN: | 0-07-128104-5 ; 0-07-338105-5 ; 978-0-07-128104-1 ; 978-0-07-338105-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739857