Bayesian analysis of hierarchical effects
| Year of publication: |
2011
|
|---|---|
| Authors: | Chandukala, Sandeep R. ; Dotson, Jeffrey P. ; Brazell, Jeff D. ; Allenby, Greg M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 123-133
|
| Subject: | Markenartikel | Brand | Luxusgüter | Luxury goods | Kraftfahrzeug | Motor vehicle | Kaufmotiv | Consumer motivation | Bayes-Statistik | Bayesian inference | Mehrebenenanalyse | Multi-level analysis | USA | United States |
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