Bayesian approach to ad budgets
Ben M. Enis
| Year of publication: |
1972
|
|---|---|
| Authors: | Enis, Ben M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 1, p. 13-19
|
| Subject: | Werbungsausgaben |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002118962