Bayesian inference for assessing effects of email marketing campaigns
Jiexing Wu, Kate J. Li, Jun S. Liu
| Year of publication: |
Apri 2018
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|---|---|
| Authors: | Wu, Jiexing ; Li, Kate J. ; Liu, Jun S. |
| Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va. : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122-X. - Vol. 36.2018, 2, p. 253-266
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| Subject: | Hazard function | Markov chain Monte Carlo | Normal approximation | Propensity score matching | Purchase rate | Survival process | Markov-Kette | Markov chain | Theorie | Theory | Monte-Carlo-Simulation | Monte Carlo simulation | Bayes-Statistik | Bayesian inference | Schätzung | Estimation | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07350015.2016.1141096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011894700