Bayesian statistics and marketing
hPeter E. Rossi (University of Chicago, USA), Greg M. Allenby (Ohio State University, USA), Robert McCulloch (University of Chicago, USA)
| Year of publication: |
October 2006 ; Reprinted with corrections
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|---|---|
| Authors: | Rossi, Peter E. ; Allenby, Greg M. ; MacCulloch, Robert |
| Publisher: |
Hoboken, NJ [u.a.] : John Wiley & Sons, Ltd |
| Subject: | Bayes-Statistik | Bayesian inference | Marktforschung | Market research | Theorie | Theory | Bayes-Entscheidungstheorie | Marketingforschung | Marketing | Bayes-Verfahren |
| Description of contents: | Table of Contents [gbv.de] ; Description [zbmath.org] |
| Extent: | x, 348 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. Seite 335-339 Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-470-86367-1 ; 0-470-86367-6 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft ; Methoden und Techniken der Volkswirtschaft ; Mathematische Statistik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003348960