Be careful of the sharp Edges! : how and why circular versus angular shapes influence consumer adoption of new products
Tong Chen, Zhenfeng Ma, Meizhen Xiao, Ping Qing
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Tong ; Zhenfeng, Ma ; Xiao, Meizhen ; Qing, Ping |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114817, p. 1-11
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| Subject: | Angular | Circular | Learning-cost inferences | New product adoption | Visual marketing | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135966