"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Silvia Bellezza, Joshua M. Ackerman, and Francesca Gino
| Year of publication: |
October 2017
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|---|---|
| Authors: | Bellezza, Silvia ; Ackerman, Joshua M. ; Gino, Francesca |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 768-784
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| Subject: | carelessness | product upgrade | ownership | justification | Konsumentenverhalten | Consumer behaviour | Eigentum | Property | Produktentwicklung | New product development | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762833