Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Hua Wei, Na Wu, Tao Wang, Zongkui Zhou, Nan Cui, Lan Xu and Xue Yang
| Year of publication: |
July-August 2017
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| Authors: | Wei, Hua ; Wu, Na ; Wang, Tao ; Zhou, Zongkui ; Cui, Nan ; Xu, Lan ; Yang, Xue |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 4, p. 343-351
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| Subject: | Computerspiel | Video game | Internet | Soziales Netzwerk | Social network | Soziales Verhalten | Social behaviour | Online-Marketing | Internet marketing | Kundenbindungsprogramm | Loyalty program | Sucht | Addiction | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695117