Be social! The impact of online referral program on referrer purchase behavior
Xiaoqian Liu, Chunmian Ge, Yi Shen, and Junhui Jiang
| Year of publication: |
2024
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| Authors: | Liu, Xiaoqian ; Ge, Chunmian ; Shen, Yi ; Jiang, Junhui |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 7623-7636
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| Subject: | E-commerce | econometric analysis | online ref- erral program | social commerce | Online-Handel | Online retailing | Electronic Commerce | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2024.3374422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015414454