Beating the commodity trap : how to maximize your competitive position and increase your pricing power
Richard A. D'Aveni
| Year of publication: |
c 2010
|
|---|---|
| Authors: | D'Aveni, Richard A. |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Strategisches Management | Strategic management | Produktmanagement | Product management | Wettbewerbsstrategie | Competitive strategy | Konsumgut | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 194 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index. - The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position The three commodity traps : from diamonds to glass -- The deterioration trap : how to use market power to beat the low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage escalating competition while prices fall -- The diamond in the rough : how to keep finding your best competitive position as market dynamics change. 1001 |
| ISBN: | 978-1-4221-0315-9 ; 1-4221-0315-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003838737